How SoundCloud started


    How SoundCloud started

  • 1 Both founders had a musical background

    Eric Wahlforss was making electronic music, and before starting SoundCloud he had already developed an album, while Alexander Ljung was doing music scores for movies. They both believed the tools available for musicians weren't that good.

  • 2 The founders had problems sharing music

    Alexander Ljung, the founder and CEO of SoundCloud, said that he and Eric Wahlforss, the co-founder, had problems sharing music and getting feedback in an easy way that is similar to the way Flickr shares photos. Ljung said that there was no platform that allowed sharing music with ease.

  • 3 SoundCloud sarted in 2007 as a more private platform

    SoundCloud started as a private platform that allows musicians to share their music with each other, get feedback and have conversations about the music.

  • 4 SoundCloud was changed to a platform that allowed sharing of music to the public

    The founders decided to change the scope of the product and turned SoundCloud into a service that allows musicians to share their music with anybody.

  • 5 In April 2009, SoundCloud got 2.3 million euros of funding from venture capital

    In 2009, SoundCloud got 2.3 millions euros from Doughty Hanson Technology Ventures.

  • 6 SoundCloud reached 1 million users in 2010

    In May 2010, SoundCloud had 1 million subscribers.

  • 7 In January 2011, SoundCloud raised another 10 million dollars

    In early 2011, SoundCloud got 10 million dollars Series B funding from Union Square Ventures and Index Ventures.

  • 8 In June 2011, SoundCloud had 5 million users

    In June 2011, SoundCloud announced that they had 5 million registered users.

  • 9 SoundCloud had 10 million users by January 2012 and 15 million by May 2012

    SoundCloud started growing fast and the company was adding more than 1.5 million users a month.

  • 10 By July 2013, the company had 40 million users

    In July 2013, Soundcloud had more than 40 million users.

  • 11 In 2014, the company was valued at 700 million

    After getting another round of financing, the company became worth 700 million in 2014.

  • 12 In late 2014, SoundCloud had 175 million listeners

    By late 2014, SoundCloud announced that they had around 175 million listeners to the service.

  • 13 Twitter was interested in acquiring SoundCloud for 2 billion

    It was reported that Twitter was interested in acquiring SoundCloud for around 2 billion but the deal never happened. See how Twitter started.