How users approach website images


    How users approach website images

  • 1 Most users will notice images on the website first

    Most users are visual types and will notice the website's images first. Visuals directly communicate with the user's subconscious and form initial beliefs about the business and the business' website. Putting a wrong kind of image can create an undesired belief or feeling in the user's mind.

  • 2 'Feel-good', decorative images are ignored

    Users come to a website looking for relevant information. If the images aren't directly relevant to the topic, the users will only scan them on the go and ignore them.

  • 3 Relevant images are important

    If the images are relevant to the topic, they are regarded as important and users spend time looking at them. Such images are product images, photos that support a study, photos of real people (opposed to stock photos of models), etc.

  • 4 Visual blot annoys the web user

    Users with fast internet connections and short download times still prefer websites that focus on the information they want. Having too many visuals that don't support the content directly is seen as annoying.

  • 5 Product photos are helpful

    Product photos are seen as helpful because through them the user understands the product and differentiates between similar items.

  • 6 Author portraits are helpful

    Author portraits are seen as helpful because users want to see who's behind the website. Articles, blogs, technical, medical or any other service-based businesses are examples of helpful author photos.

  • 7 Team portraits are helpful

    Team portraits are seen as helpful because users associate real people with an otherwise faceless business.

  • 8 Fake team portraits are ignored

    Users ignore team portraits of people who don't work at a company or are posed by models.

  • 9 Filler photos are ignored

    Users don't spend time looking at photos that serve a purely filler purpose. For example, placing a picture of real students socializing on an online application page for the university doesn't directly support the page's topic and is thus ignored.

  • 10 Decorative images feel like ads

    Non-realistic, decorative images make the users ignore them because they unconsciously remind them of annoying web ads.

  • 11 Engaging users through images should focus on users' needs

    Images can excite and engage users if they focus on fulfilling the user's needs, not the needs of a website owner or designer.

  • 12 Some product images can be ignored too

    Users ignore product images that don't serve the purpose of comparing products together. For example, almost all TV images depict some sort of a scene which doesn't help people in comparing the TV sets together, and thus those images are completely ignored and users focus on the text description.

  • 13 Users like alternate views of product images

    When looking at a product information page, users wanted to see the product image from multiple angles.

  • 14 Big images are good but only when requested by the user

    When looking at a product information page, users wanted to see enlarged versions of product images. A study showed that user's prefer enlarged images to be at least 2 times bigger.