Most common reasons journalists leave websites


    Most common reasons journalists leave websites

  • 1 The website used Flash and Shockwave and the info was superfluous

    A journalist left the website because it required Flash and Shockwave, the scrollbar was nonstandard and the information was superfluous.

  • 2 Movie file crashed the computer

    The movie file that the journalist accessed crashed the computer which irritated them and they never returned.

  • 3 Company's short name wasn't explained

    The journalist tried to find what the company's short name stands for but it wasn't explained anywhere on the website. This made them leave and find the answer on a search engine.

  • 4 PR contact couldn't be located

    The journalist left the website because no PR contact could be found.

  • 5 No information about the management

    The journalist left the website because no information about the management could be located. They used a search engine to find the answer.

  • 6 Financials couldn't be located

    The journalists wanted to see financial reports but couldn't locate them. They left and used a search engine.

  • 7 PR phone number couldn't be located

    The journalist couldn't find financials and then decided to call PR department. They couldn't find the phone number so they left.

  • 8 Not enough information

    The journalist was disappointed with the amount of information on the company's website. They left and used a search engine to find more info.

  • 9 Too much information

    The amount of information on the website was too much and the journalist left the website calling it 'useless'. They called the company's PR to get answers.

  • 10 Too many ads

    The journalist left the website because it had too many ads and didn't seem credible enough. 

  • 11 Number of employees couldn't be found

    The journalist couldn't find the number of employees on the website so they looked for it elsewhere.

  • 12 No info on social responsibility

    The journalist couldn't find information on company's social responsibility. This made them leave the website and search for answers on news portals and search engine.

  • 13 Access required personal information

    The journalist couldn't access documentation before providing personal information and registering. They left immediately.

  • 14 Content wasn't fresh enough

    The content and news were too old to be considered relevant.

  • 15 No search functionality

    The journalists wanted to search the website but no search functionality was found. They then left.

  • 16 Search results yielded poor results

    Search yielded poor results so the journalist left and used an external search engine. If the external search engine gave poor results again, the company would be blamed for that, not the search engine.