What are the design guidelines for communicating the website's purpose?

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    What are the design guidelines for communicating the website's purpose?

  • 1 The company name and logo must be clearly visible

    The company name and logo are an identity area which doesn't have to be too big but should be large enough to get attention when a user enters the site for the first time. The upper-left corner is usually the best position for 'left to right' direction of texts.

  • 2 Include a tagline if it's not immediately clear what the website is about

    A tagline should be short, simple, and to the point in order to describe the website the best.

  • 3 Avoid jargon or vague taglines

    Vague or jargonistic tagline confuses users or even makes them mistrust the site - users perceive it as a marketing hype.

  • 4 Websites of famous companies don't require taglines

    World-famous companies and those whose name describes precisely what they do, don't require descriptive taglines.

  • 5 A business with many services can use many taglines on subsites

    A business with many services can use many taglines, each for one major service on its separate website.

  • 6 Emphasize what is valuable for the user

    Users immediately want to know what the business does that is valuable for them. The tagline is a good place for describing that.

  • 7 Emphasize how the business is different from competitors

    If the business is not unique, users want to know in what way does it differ from its competition. The tagline is a good place for describing that.

  • 8 Emphasize the most important tasks to navigate the users

    Important tasks expected from the user should be put above the website's fold. They shouldn't get too much competition from surrounding elements because emphasizing everything, emphasizes nothing. Identifying the most important task requires deep understanding of what users use the site for.

  • 9 Only one homepage per website

    A website should have only one Homepage site, not many of them leading to different locations.

  • 10 Don't refer to parts of the website using the word 'website'

    Use the word 'website' only when referring to the entire website. Referring to the parts of the website using that word confuses some users.

  • 11 Homepage should have a different layout than the other pages

    A homepage should have a different visual design that still fits the look and feel of the site. This way the users will easily identify the starting point as they explore other pages of the website.