Users like to know who are they dealing with. A website should provide details and information on the business and thus increase website's and business' credibility. Some users only visit the 'About Us' page but all users would like to know who they are doing business with .See What are the design guidelines for communicating the website's purpose?.
Corporate information, such as About Us, Investor Relations, Press Room, Employment and other information should be grouped together in one area on the website. This way users have a memorable place to find such information and separates it from the rest of homepage's content.See What are web design guidelines for press information? .
A link to the 'About Us' page with relevant info on products, services, company values, business proposition, management team, and so on should be available from the homepage. The proposed name for the link is 'About (company name)'.See What are web design guidelines for presenting the business, products, and services?
A link named 'Press Room' or 'News Room' will help journalists quickly find the information they need in order to cover a particular company.
A business should have a unified presence on the internet. Users should be directed to a different address in order to get information on the company. The goal is for users to feel they are dealing with one unified and consistent business.
Some users will want to contact the business directly so a link to 'Contact Us' page with all contact information should be available from the homepage.
A business that wants to encourage users to contact it directly should provide contact information (primary address, phone number, e-mail, chat) directly on the homepage.
If the website provides a feedback mechanism, the users should know who will read their message (customer service, owner, webmaster, etc.).
Some websites release documents and information intended to be used by their employees which can confuse users on the public internet. Such content should be released on the company's intranet.
Most users greatly distrust any website that doesn't make it obvious how they are making money. Users believe there is a hidden scheme intended to rip them off and are turned off.