What are the web design guidelines for communicating information on the business?

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    What are the web design guidelines for communicating information on the business?

  • 1 Business details increase credibility

    Users like to know who are they dealing with. A website should provide details and information on the business and thus increase website's and business' credibility. Some users only visit the 'About Us' page but all users would like to know who they are doing business with .See What are the design guidelines for communicating the website's purpose?.

  • 2 Corporate information should be grouped together

    Corporate information, such as About Us, Investor Relations, Press Room, Employment and other information should be grouped together in one area on the website. This way users have a memorable place to find such information and separates it from the rest of homepage's content.See What are web design guidelines for press information? .

  • 3 'About Us' page should be accessible from the homepage

    A link to the 'About Us' page with relevant info on products, services, company values, business proposition, management team, and so on should be available from the homepage. The proposed name for the link is 'About (company name)'.See What are web design guidelines for presenting the business, products, and services?

  • 4 Journalists should be directed to 'Press Room' page

    A link named 'Press Room' or 'News Room' will help journalists quickly find the information they need in order to cover a particular company.

  • 5 A unified presence on the internet is the best one

    A business should have a unified presence on the internet. Users should be directed to a different address in order to get information on the company. The goal is for users to feel they are dealing with one unified and consistent business.

  • 6 'Contact Us' page should be accessible from the homepage

    Some users will want to contact the business directly so a link to 'Contact Us' page with all contact information should be available from the homepage.

  • 7 Encourage direct communication by including contact info on the homepage

    A business that wants to encourage users to contact it directly should provide contact information (primary address, phone number, e-mail, chat) directly on the homepage.

  • 8 Feedback mechanism should be precisely described

    If the website provides a feedback mechanism, the users should know who will read their message (customer service, owner, webmaster, etc.).

  • 9 Don't publish information not intended to be used by public users

    Some websites release documents and information intended to be used by their employees, which can confuse users on the public internet. Such content should be released on the company's intranet.

  • 10 A website that gathers user information should have a 'Privacy Policy' link

    Any website that gathers user information should make available a link to a 'Privacy Policy' page on the homepage.

  • 11 Users should be informed how the website makes money

    Most users greatly distrust any website that doesn't make it obvious how they are making money. Users believe there is a hidden scheme intended to rip them off and are turned off.