By the best standards, the website area related to journalists should be called Press or Press Room.
Press releases should be bundled together with related media in the same area. This way journalists will quickly find all the required content and will avoid having to look for it elsewhere (which they rarely do).
Journalists look for press page link at the top or at the bottom of the homepage.
The link leading to a press page should be quickly and easily found and not be visually obstructed by nearby elements.
Press contact should be available on press pages, press releases, and together with general contacts.
If the business is organized in such a way that it makes sense having specialized, multiple contacts available, list the titles next to them so people know who they are talking to.
Eventually, people will need to talk to another person. Personalized contact information is much better than having general email addresses, such as firstname.lastname@example.org. Such emails appear automated, unreliable and don’t appear to be going to a real, accountable person.
When listing several contact names, journalists will differentiate easily between them if each person's specialty is mentioned.
If press contact speaks any foreign languages, make that information public. This will help foreigners who are trying to reach the business.
It is important for foreigners to understand at what time they can call and expect an answer. Noting the time zone and working hours will make that clear.
Journalists shouldn't register for any reason on the website, this puts them off as it looks unwelcoming and keeping them on the other side.
Journalists like to know when they can expect an e-mail response. Make note of that next to the e-mail contacts.