Which web usability facts still hold since the internet started?


    Which web usability facts still hold since the internet started?

  • 1 Most findings about web usability are the same now as they were in the 1990s

    Usability is a basic user need and did not change as rapidly as the technology did. Most findings that were discovered in 1994 still hold today.

  • 2 Users don't read on the web

    Users don't read the text they find on websites. They quickly scan and skim the text searching for the info they need.

  • 3 The 'author's voice' makes sites more attractive

    Some amount of personality, the 'author's voice', makes sites more attractive. Web users dislike bland, impersonal corporate sites.

  • 4 Web users are impatient

    Users want their answers immediately and do not want to be slowed down by 'cool' features, mission statements, or self-promoting grandstanding.

  • 5 Users often print pages

    Users often print web sites, as they don't trust the web site to have the page for them if they need it later.

  • 6 Users don't trust that websites are stable

    The majority of users believe websites are unstable entities.

  • 7 Sites need to be designed for speed of delivery

    Users always want fast pages, but in the early days of the internet, a novelty factor made them tolerant of slowness. The tolerance has been declining nowadays.

  • 8 Search is a must-have option

    Search functionality was always liked by users. As the amount of content increases, a good search becomes necessary.

  • 9 Animation is annoying

    Users find animation annoying, and its use should be limited or content-appropriate.

  • 10 Detailed background patterns disrupt reading

    Background images or patterns that have many colors and details disrupt users' ability to read.

  • 11 Use colored text with care

    Colored text should be used with care, as it might be confused with hyperlinks. Users still prefer blue as the standard color for un-visited hyperlinks.

  • 12 Scrolling shouldn't go beyond 3 times the monitor's screenfull

    Scrolling length required by the website shouldn't go beyond 3 screenfulls of a monitor's length.

  • 13 If any options are present, they should be viewable at the same time

    If any options are present, such as navigation, they should be viewable at the same time. This is so the user doesn't have to remember them when comparing them.

  • 14 Tabbed dialogs have severe usability problems

    Tabbed dialogs require the user to remember content present in the previous tabs in order to compare information. They have severe usability problems.

  • 15 Users allocate much less attention to information below the fold

    Web users give 80% of their attention to information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

  • 16 'Under construction' signs are disrespectful to users

    Users described 'under construction' signs are disrespectful of the user's time.

  • 17 If a site doesn't work, it has maybe 2 chances with a user

    If a site doesn't work, users may give it a second chance. If it still doesn't work, users usually never go back to it.

  • 18 Web sites are seen as business mainstream

    Users want to be able to do business fully over a web site. Limited sites are seen as a sign of corporate incompetence.