Why Instagram changed its Logo in 2016

    Why Instagram changed its Logo in 2016

  • 1 To reflect the new transormation

    Instagram said that the new logo reflects how the app has changed since it was acquired by Facebook for $1 billion.

  • 2 To reflect the new diverse nature

    According to Instagram, the new logo reflects how vibrant and diverse storytelling on Instagram has become. 

  • 3 Moving to a simple flat design

    Instagram could have did this move to change its logo to the more flat design, which is considered more modern. See also why Facebook changed their logo.

  • 4 The old logo sent a different message

    Instagram believes the old logo described a phase where Instagram was a simple app for making pictures look good. As the app developed more features and uses, Instagram team believed they need a new logo. See why Instagram is so popular.

  • 5 To give it a new personality

    According to Ian Spalter, Instagram’s head of design, the company wanted to give the logo a new personality while removing what wasn't necessary. See why Instagram is bad for your mental health.

  • 6 To look more like new cameras

    Ian Spalter said that the new logo looks more like the cameras people use today. Given how camera shapes have changed and that people mainly use smartphones for photo-taking, it made sense for Instagram to modify the logo. See how Instagram started.

  • 7 To make the logo more portable

    The logo could have been changed that way to become more portable, as the simple design can easily look good on all platforms.