Why Super Bowl ads are so expensive


    Why Super Bowl ads are so expensive

  • 1 One of the most watched broadcasts in U.S history

    According to Theatlantic in 2010 the the game became the most watched broadcast in the U.S history beating the record set in 1983 by the series finale of M*A*S*H*.

  • 2 More than 100 million watched it in 2010

    The number of people watching the Super Bowl has been increasing steadily. In 2010 the number exceeded 100 million persons. See why NFL is so popular in the USA.

  • 3 A very large percentage of TV households watch it

    According to Nielsen about 46% of TV households watched the Superbowl in 2011.

  • 4 Its highest ratings are among rich people

    According to Nielsen the highest ratings for the Super Bowl are among those who earn $100,000 a year or more. Many of the people who watch the Super Bowl are rich enough to buy what the ads advertise.

  • 5 Most viewers are young

    According to Nielsen most viewers are among the 18-49 age range. Super Bowl viewers have money and are still young to spend it.

  • 6 People do care about the Ads

    People care about the Ads of the Super Bowl more than most ads. They keep comparing them to each other and talking about them. 

  • 7 The ads are 58% more memorable

    According to Nielsen the Super Bowl ads are 58% more memorable than normal TV ads.

  • 8 Companies get more than what they pay

    Many companies manage to get an amount of exposure that is worth much more than what they paid for the ads.

  • 9 Stock prices rise as a result

    According to a study done at the Colorado university it was found that companies that announce that they took an ad spot in the Super Bowl experience a rise in their stock prices. See the Psychological factors affecting the stock market.

  • 10 TV shows and newspapers talk about the Ads

    Usually major newspapers and TV shows discuss the Super Bowl ads. This gives the ads an increased amount of exposure.

  • 11 They boost brand image

    Even if the ad wasn't successful in increasing sales many companies view the ad as a chance to boost their brand image and increase brand awareness. See why Branding is important for business.

  • 12 Some companies fear not to advertise

    The companies that advertised regularly on the Super Bowl fear to stop the ads on a certain year not to give a false image to shareholders or customers.