A cover letter allows you to explain to your potential employer why this job is attractive for you and why you want to be hired.
A cover letter should inform the employer what you plan on bringing to this job in terms of interpersonal and professional skills
Cover letters provide the employer with insight into how your mind works and the way you process information.
Cover letters should be customized for every position you apply to, as it shows the employer that you did your research about the job and its requirements.
Cover letters are a great way of showing the employer your writing skills, especially if the job requires excellent command of a specific language.
A cover letter is important because it shows to the employer what kind of personality you have. For example, a person could be very arrogant with little experience, while another one could be very modest despite the achievements and experience they have.
Some employers ask for cover letters to see if the candidate will follow the instructions of the application. Some employers said that they don't always receive cover letters even though they specifically ask for it.
A cover letter is good for highlighting your background and providing the employer with more details with regards to specific, relevant information for the job that can't be found in your resume or CV.
A well-written cover letter shows to the employer that you care about getting this job enough to take the time and write a well-thought of letter.
A well-written cover letter highlights your passion for this job, and proves to the employer that you are dedicated and passionate.
A cover letter gives the candidate the opportunity to show the positive side of gap years or a career shift, for example, so the employer doesn't take it negatively when they just read about it in the resume.
A cover letter is the employer's first impression of you, which will determine whether they will consider you for the job or reject you immediately.