Why do social media platforms copy each other

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    Why do social media platforms copy each other

  • 1 To stay in the competition

    Social media platforms usually copy each other when they find that a certain feature is liked on another platform. They then copy this feature to stay in the competition. 

  • 2 To upgrade themselves

    Social media apps have to constantly upgrade themselves to make sure that users stay satisfied. This means they can take features from other platforms if they are popular. 

  • 3 To do it better

    Some social media apps sometimes copy a certain feature and try to execute it in a better way on their own platform such as Instagram copying the stories feature from Snapchat. See Why did Instagram copy Snapchat

  • 4 To meet the users' needs

    When users get accustomed to a certain feature, they expect to find it on all other social media apps. In this case, copying a feature is done for the users' best interest.

  • 5 To undermine other apps

    Some social media apps copy each other in order to undermine the apps and show to users that some features aren't that special and can be added to other apps.

  • 6 To provide all features in one app

    By picking and choosing features from several other apps, an app can have all the features a user needs in one app and guarantee their loyalty.

  • 7 They feel threatened

    When a social media app feels threatened by another successful app, it might copy some of its features to attract some of its users.