Women tend to value creativity more than men. Snapchat is a platform that invites creativity and getting artsy with all the filters, emojis and special texts, which is why women generally use it more than men.
Snapchat is based on choosing whom to send your pictures, which is ideal for women since not all of them like to share their pictures on social media and make it available for everyone to see.
Women who post too many selfies on other social media apps may be called narcissistic. Snapchat gives women the freedom to take as many selfies as they want without being considered vain since the app is based on taking selfies.
Some women may use Snapchat as a resource for finding men to date since it makes it easy to communicate with others in a fun way. See Why do people like Snapchat
Snapchat's filters enhance physical features and make the person look more attractive. Wanting to look attractive may be one reason why women are big fans of Snapchat. See Why Snapchat filters aren't working
Some women see Snapchat's filters as fashion accessories that they like trying in. Women use Snapchat almost every day to check out the new filters and have fun with them.
Some women use Snapchat to brag about the fancy places they go to or the expensive things they buy in a socially accepted way. See Why teens like Snapchat
Women value friendship and like to involve their friends in their lives, especially those who don't live in the same country. That is why women enjoy sending snaps and stories of their day to their friends.
Some women like using Snapchat to follow campaigns that promote self-love and acceptance by posting non-embellished and natural selfies.
Women use Snapchat as a way to market for their brands, companies, projects as it provides them with the ability to live broadcast their brand and products.
Women are usually more interested in celebrity news and gossip. Snapchat provides them with the ability to follow the latest updates of their favorite celebrities and have access to their personal life that is displayed on the app. See Why do girls love to gossip
Women are usually more social than men, especially on social media and messaging-apps. Therefore, Snapchat appeals more to women who like taking photos of themselves and sharing it with friends. In 2013, Snapchat's CEO Evan Spiegel said 70% of the app's users were women.
Some women use Snapchat to shop for items since seeing the product live ensures authenticity and lessens the chances of being scammed.
Some women and teenage girls use Snapchat to send explicit photos since they know it will disappear in just a few seconds.